Got Insurance?

The “Got Insurance” campaign is for residents of Colorado to compare prices on health insurance plans. The campaign itself is very clever. They pretty much stole the old “Got Milk” campaign that proved to be very effective for the dairy industry. It has a very good tag line, which makes it easy to remember. These ads also use fear appeals really well. Showing the consumer what the risk of not having health insurance is. Here is one of the many ads they have created; I think this one uses the fear appeal very well.

The campaign also uses some humor appeals to relate to its audience. Here is one that most college students can relate to.

All of their ads can be found at http://doyougotinsurance.com/. I think this campaign will be very effective at getting attention and getting people to think about their health insurance. A quote from the article, Meet The People Behind The 'Brosurance' Obamacare Ads ThatAre Making The Internet Cringe, says “"We've seen both positive and negative reactions, but if people are seeing the ads and purchasing health insurance, that's a good thing." I think that is the mark of a good advertising campaign. They were able to get people talking about their service. It may not all be good, but they are creating awareness for the Colorado Consumer Health Initiative.