Emotional Appeal:
This ad uses emotional appeal very effectively. The mix of
music and disturbing images creates a very strong emotional reaction for the
viewer. It also calls for the viewer to take action and help the suffering
animals. I believe that this ad could be too effective however. From my own
experience I change the channel every time it comes on because it’s just too
depressing to watch every time.
Musical Appeal:
Kit Kat, in my opinion, has one of the most recognizable
jingles of any brand today. This ad uses the musical appeal extremely well. I believe this commercial proves that.
They don’t even have to use the words to the jingle for the viewer to recognize
it. That itself shows the effectiveness of the jingle, to be able to create
that kind of brand recognition with a simple song is pretty incredible.
Rational Appeal:
Durex uses rational appeal very effectively in this ad. It
very plainly conveys to the viewer that it is much cheaper to buy condoms than
to have to buy a baby carrier. The ad doesn’t make the viewer work to
understand what the message is. It
gives the viewer a reason to purchase the product.
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