Introduction

My name is Kyle Shea I am taking a class at Oregon State University called Advertising Management, in which we will learn all about Integrated Marketing Communications (IMC). The purpose of my blog is to discuss and share with you my opinions on the new trends in IMC. This week we learned about a search engine simulation program called Stukent that we will be using throughout the term. Stukent is the first simulation program offered for search engine marketing. It's awesome that we are some of the first people to get to use it. The simulation itself seems very cool, it collects real data from google on different things such as, which keywords and pages get clicked on and visited the most. I'm really looking forward to using this and learning as much as I can about search engine marketing.